Privacy Policy

Privacy & Data Use

At Amarta Research, we take privacy and data protection seriously. We are committed to ethical data practices and to complying with the UK General Data Protection Regulation (UK GDPR) and other relevant laws.

What we collect

We collect only the personal data we need to deliver our services, communicate with clients, and conduct research. This may include names, contact information, or other details relevant to a project.

How we use your data

We use personal data solely for the purpose it was collected. We do not share data with third parties unless required by law or with your explicit consent. We never sell personal data.

Research participants

In all research activities, we follow established ethical standards, including the Market Research Society (MRS) Code of Conduct and the Social Research Association (SRA) guidelines. Participation is voluntary and confidential. Participants are informed about how their data will be used, and we anonymise or pseudonymise data where appropriate.

Data security

We store all personal data securely, with appropriate safeguards in place to protect it from unauthorised access, loss, or misuse.

Cookies and website analytics

Our website may use minimal cookies for basic analytics to help us understand how the site is used. No personal information is collected via cookies unless you choose to submit it through a form. You can disable cookies through your browser settings.

Your rights

You have the right to request access to your personal data, correct it if inaccurate, or ask for it to be deleted. To do so, please contact tamara@amartaresearch.com

This privacy notice was last updated in June 2025.

Terms of Use

By using this website, you agree to the following:

The content on this site is for general information purposes only and does not constitute professional advice.
All content is the intellectual property of Amarta Research and may not be reproduced without permission.
While we aim to keep information accurate and up to date, we make no warranties as to its completeness or reliability.
We are not responsible for the content of external websites linked from our site.

If you have any concerns or questions about the website, please contact us at tamara@amartaresearch.com